Nobody cares about your product version

A quick tip for today!

When showing your products to customers, please remember:

  • New customers don't care about the difference in this version to the last 
  • It doesn't matter when a particular feature was added
  • If you used to have more features, you should probably not talk about it.
  • If you personally don't like how it was developed/implemented/designed or presented, you don't need to share this.
  • If you have a future release to solve a problem, this is of minor interest to them.

All that matters to customers, is what you can do NOW that is relevant to their BUSINESS!