Tuesday, April 24, 2018

How can Sales Engineers make effective use of Social Media?

We get it! Social media helps you connect to many more people than email, meetings, conferences and other forms of contact.  Why does it sometimes seem that you are just shouting out into the storm though?  How can you get more effective use of social media, to support your role as a Sales Engineer?
Finally - how do you measure the value of your social media work?

Monday, April 16, 2018

What do you get out of a global Presales event?

Each year we gather our presales field team to come together to learn and share experiences. This interactive event also provides many team members an opportunity present on a topic, or lead a workshop, or simply to be an engaged participant. Our aim is to make the team as a whole, stronger as a unit.

This not only ensures we all have the latest training and tools to do our job but also gives us a chance to create new ideas capabilities with our colleagues from around the world.

What do we do in this kind of event that is different from our regular remote training days?
  • Soft skills - we run workshops on soft skills like meeting, discussions and working with people.  This works well in a dynamic environment and is hard to do over the phone or with smaller groups who know each other better.
  • Common experiences about customer requirements - getting more people together means you can have better focus groups.  Doing work on getting better materials together helps everyone when they go back to their worldwide markets and roles.
  • Better understanding of use cases and re-usability of materials and tools.
  • Have global experts host sessions to benefit the whole team.  
  • Team building - getting a bunch of presales people together means you have a very talented group who could enjoy many things outside of the office.  Enjoying each other's hobbies and non-work experiences allows for more diversity and a chance to have fun and build stronger bonds.
Along with this, it is a good chance to interact with some other functions to deliver feedback, understand company strategy better and meet executives for open discussions.  

Having a global event gives you the chance to invest in the team itself, and building a team that is stronger than the sum of its parts.

Thursday, April 20, 2017

Don't Expose Customer Data in Demos

One problem of creating compelling demos is having realistic data to show, and use cases that customers can relate to.  One simple trap that many companies fall into is that they use real customer data, or their own internal user data, and in both of these cases you run up against issues of data protection and ethical abuse of power.
This article on ars technica shows how a security vendor fell foul of this trap and had some prolonged abuse of customer data.

Instead how can you show plausible stories?

  1. Create Data to tell these stories - use scripts, random name generators and so forth to make up plausible data.
  2. Alter any existing data - remove any identification of users, customer data, sensitive data of any kind.
  3. Any reference to existing customer problems should not identify customers without permission, or provide sensitive data that could identify their situations

Thursday, December 29, 2016

10 things Sales Engineers can do at Christmas time

So what does Christmas mean to your average SE?

Firstly, it is usually a time when there is little point in travelling to visit customers. Like you, they want to spend time with the family and enjoy the downtime.  However many of us have quarterly (or annual) sales targets that end at 31 December, so there is still a focus on closing business and ensuring that customer questions get answered in a timely manner.  Just looking at my dashboard and I see 2 or 3 opportunities that need someone to help on them.

So if you happen to be in the office, or sitting at home working on some last minute deals, what can you do in your downtime?
  1. Read a book? Now is a good time to get thoughtful about your future and think about how you can approach your job differently next year.
  2. Update your demo kit? You can work on your equipment, and make it slicker and quicker
  3. Update your demo script! Now is a great time to look over your notes, look at the questions people normally ask, and make your "standard demo" clearer than ever.  there could be several different things to do
  4. Brush up your CV and look for new jobs? Perhaps your current role isn't so appealing? Take advantage of the slow period and look at your future career
  5. Sign up for some training - your company might have some great internal resources you can review or else check out what external training you can book.
  6. Look at ways you can redefine your personal role in the SE team.
  7. Summarize how you can help customers with satisfaction
  8. Improve your RFI/P answers
  9. Contemplate the role of an SE 
  10. Enjoy a holiday - take some time off and relax!
Most important - enjoy the end of year, party like its 1999 and come back relaxed for an exciting 2017!

Wednesday, August 31, 2016

How to position a new release?

Does a new release make it harder to position your value?
Are you stuck thinking about the new shiny features and talking less about the overall value?

Has the overall value proposition changed? 
If you are offering the same benefit areas as before, then the headline value isn't radically different from before.  Getting straight in to demo the new features isn't going to sell the product better.  There might be some corner cases of individuals who understand your product and market so well, that they just need to see those things.  Your average buyer will need to understand the value proposition as before.

What do you need to change in your demo?
You need to think again about what are the best capabilities to show for each customer which back up the overall value proposition.  Don't just extend the typical harbor tour demo to include the new things.  Look for better ways to back up the value and show these.

When should I change it all completely?
Sometimes your product update will introduce new areas of value to new customers. Sometimes the marketing changes to have customers come to you in a new way. Your product may change visually so that your old demo no longer works, or you need new data or stories to show.  In these cases you should reconsider the value proposition, and then think about a demo script which addresses the value and shows the relevant capabilities.

The best demos will showcase the value of your solution to the customer, and cut the time that it takes them to understand how it will work for them.  Don't waste your time and risk losing the customer's attention by showing a chronological history of your product and problem area.